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Taught by the worlds best marketers to a small number of successful architects. Now available to you as a free download - instant access - CLICK HERE.

A robust and fully customizable office standard for ArchiCAD that embeds Best Practices into the project structure.

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Thanksgiving 2014 and My Second Annual Black Friday Sale



Here in the U.S. it’s time for a little break, our annual Thanksgiving holiday. A time to give thanks, to be with family and friends, and then…to shop!

“Black Friday” is a day to catch up on sleep or clean up the mess after the big meal, and possibly enjoy a recreational activity such as watching sports, or taking a walk in nature (in some parts of the country) or through the shopping mall. Retailers the past few years have increasingly coaxed people sated from their holiday meal to shop at crazy times (like midnight) with enticing “door-crasher” bargains or limited time offers.

I’m personally not that interested in shopping, but as an online merchant of ArchiCAD training and add-ons, I’ve decided to participate in this bizarre American ritual and offer you some of the best deals of the year, which will run for 4 days only through “Cyber Monday” (another peculiarly American invention).


I’ve just cut the prices of my three main ArchiCAD products:

  • The QuickStart Course — only $97 USD – save $100!
    • 13 hours of video training to rapidly get you up to speed on ArchiCAD basics
    • The fastest way to get familiar with ArchiCAD and productive
    • Ideal for beginners, and a great review of key methods and techniques for veterans
    • Split-pay option: get started for only $50 today
  • The Best Practices Course — a comprehensive guide to ArchiCAD — only $497 USD – save $200!
    • Dozens of carefully organized video lessons on an extensive range of topics
    • Includes the QuickStart Course (basic training)
    • PLUS — EXTRA SPECIAL BONUS — get 12 full months membership in my ArchiCAD Coaching Program – get my personal guidance and assistance when you have ArchiCAD questions
    • Extended payment option: get started for only $97 today

If you’re an ArchiCAD user who wants to be more productive, comfortable and facile with the program, now is a great time to invest in yourself.

Grab one or more of these while I’m in a holiday mood, and you’ll reap the benefits for months and years to come.

– Eric


My ArchiCAD Thanksgiving Gift to You: A New Tutorial Video on YouTube

It’s Thanksgiving here in the U.S., and I’m immensely grateful to you and all ArchiCAD users. Thank you for being in my life as a client, colleague, student, friend and/or fan.

I love my work, and love helping you get the most out of ArchiCAD. For 25 years I have had the special pleasure of working with talented design professionals and seeing you learn and become more skillful, productive and capable.

For many of you, there has been a breakthrough to a profound sense of freedom, in which the tool bends to your will and imagination, allowing you to share your unique gifts and vision in new ways.

I see the light come into your eyes, a smile on your face, and I know why I continue to do this year after year.


As a small token of my appreciation, I offer you a new ArchiCAD video tutorial for your enlightenment and enjoyment.

ArchiCAD Tutorial | More Realistic Interior Views Using Backdrop Photos for Context

ArchiCAD Tutorial | More Realistic Interior Views Using Backdrop Photos for Context
Make views from inside your ArchiCAD model feel more natural by showing the actual site as you look out the windows. This brand new lesson from my Best Practices Course (comprehensive ArchiCAD training) shows you how to create a surprisingly realistic visual context for your model.

You’ll learn how to place a backdrop image on a large distant surface, similar to what is done in movies. The illusion is highly effective for interior scenes in which the backdrop is seen through the windows.

In this 15 minute quick tutorial, you’ll learn how to:

  1. Create a new surface material using a graphic file
  2. Apply that surface to a curved wall, and set the origin, scale and repeat pattern to suit your needs
  3. Use a simple method to force the 3D view to update when you adjust the surface settings
  4. Add emission to the surface to brighten the image
  5. Tweak the position of your backdrop while looking from inside the building using the Filter Elements in 3D command to temporarily remove the windows and doors

Please add your comments and questions to the YouTube page, and LIKE and SHARE this video too!

Eric Bobrow

November 27, 2014 – Thanksgiving!

P.S. My second annual Black Friday / Cyber Monday Sale starts tomorrow, with super special offers on the Best Practices Course, the QuickStart Course, and MasterTemplate. I’ll be announcing it here, on!

The Business of Architecture Summit

business-of-architecture-summitI’m very pleased to announce that I am speaking at the Business of Architecture Summit, an online conference for small firm and solo practitioners.

Two days of CES-approved training sessions are presented by leading experts who know the challenges that small architecture firms and sole practitioners face (and the solutions to those challenges).

The Summit focuses on the 3 pillars of a strong practice – attracting and winning more of the right kind of projects, project management and delivery, and strategies to make and retain more profit.

My talk on Internet Marketing for Architects is on at 3 pm PDT on Friday October 17, 2014.